Shooting Content at FounderX: A Comedy of Chaos in a Working Office

 Final videos always look clean, catchy, and oh-so-polished, but the struggle behind shooting that one-minute reel in the FounderX office? Now that’s a different story. Picture this: you’re trying to shoot a professional video in an office that’s basically buzzing like a stock market floor. Sales calls are happening left, right, and center. People are deep in their keyboards, typing like they’re trying to crack a code. Colleagues casually walking and talking, completely unaware there’s a camera rolling.

Shooting content here is nothing short of a grand finale task. You need peace. You need silence. You need a quiet background, which is honestly just a fantasy at FounderX. Sometimes, we literally mimic silence at salespeople, politely begging them to take their calls in the meeting room. Other times, we freeze employees mid-motion for a take and unfreeze them like it’s a school game. It’s hilarious, chaotic, and weirdly effective.

And let’s talk about the bloopers. There’s always someone forgetting their lines, mispronouncing a word, or pausing awkwardly like they just glitched. Meanwhile, the person behind the camera (usually me!) is trying so hard not to laugh out loud. You think you’ve nailed the perfect take, the lighting is great, the lines are delivered smoothly, and BAM! Someone walks in with loud heels, or a phone rings mid-scene. Cue the awkward stare and the apologetic smile.

Oh, and when we try to shoot around people who are working? We ask them to “just act natural.” Which you’d think means “carry on like normal,” but instead they stare into the camera like it’s a NASA satellite and suddenly forget how to use their computer. We’ve had coworkers roll their eyes at us with a smirk, whisper “Oh god, not again,” and yet five minutes later, they’re peeking into the shoot and secretly enjoying every second of it.

Sometimes, we have to bribe people to be in our videos. Not kidding, from offering coffee to “we’ll make you look like a boss on camera,” it’s all part of the negotiation process. And just when you think you’ve survived the shoot, edited the final cut, and proudly hit play thinking, “Yes, this is gold”, the CEO watches it, pauses, and says, “Nope. Reshoot.”

And yet, despite the madness, the retakes, the chaos, and the background noise, when the video finally drops on social media, the magic happens. Everyone laughs. People repost. Coworkers tag each other. Someone in the video proudly says, “It hit 10K because I was in it.” And in that moment, you forget the 23 takes it took to get there.

Working in marketing looks fun from the outside, and it is, but it also comes with its fair share of hilarious behind-the-scenes chaos. Every department has its own hustle, but trust me, nothing builds character like trying to shoot a flawless video in a not-so-silent office. Welcome to marketing at FounderX, it’s messy, it’s wild, but oh, it’s worth it.